NAD Electronics (Originally known as "New Acoustic Dimension"), was founded in London, England, in 1972 by Dr. Martin L. Borish, an electrical engineer with a PhD in physics.

Its most famous product is the late-1970s NAD 3020, an integrated amplifier designed by Norwegian-born engineer Bjørn Erik Edvardsen, which was highly regarded.

NAD's philosophy is to include only genuinely useful features for aesthetically understated designs when compared to other competitors' product. NAD was one of the first audio manufacturers to outsource the manufacturing of its products to electronics factories in East Asia.

In the past 40 years, NAD has seen several dramatic technology shifts that have made it difficult for many small to mid-sized audio manufacturers to stay in business. NAD faced down these technical challenges by staying true to its core values of simplicity, performance, value, and most importantly, innovation. NAD's proprietary breakthroughs like Soft Clipping, Power Envelope, PowerDrive, Modular Design Construction, and Direct Digital, have allowed NAD to be a technological leader delivering great value for the money.

NAD was acquired by the Danish firm AudioNord in 1991. 


NAD was sold in 1999 to the current owners Lenbrook Group of Pickering, Ontario, Canada.

Bjørn Erik Edvardsen remains NAD's Director of Advanced Development.

NAD's original CEO and company founder, Martin Borish, maintains an active role with the NAD organization to this day.